Is a picture worth a thousand. . .moviegoers? Studio publicity agents could write all the advance newspaper articles about "U.F.O." they desired, but there was always a firm realization in the film industry that the movie poster was king. Then, as now, nothing could beat an enticing visual effect. Today, we attract a movie audience in large part with televised commercials, TV reviews and Internet presentations. In 1956, however, despite the availability of TV, radio and magazines, newspaper entertainment pages were an important asset for interesting the public in new motion pictures coming to town. Posted today are samples of the layouts available for newspaper ads regarding the Greene-Rouse movie.